No one can denounce how popular video content is as it is one of the fastest-growing media and that predictions are sure that by 2021, 82% of Internet traffic will be old video. This is out of the mere fact that people would prefer watching videos than reading content and actually 59% of critical decision-makers in a company would rather watch a video than having to read articles and blog posts. The popularity of video marketing in brand recognition is also a great factor given that it can be able to have that vivid memory in every client and that they could always keep coming back because of such vividness and also that it can be shared across many social media platforms. Videos and therefore a great source of competitive advantage and that it should catch your attention as a marketer as to how you could always improve your content and remain consistent in this. Outlined below are some easy steps in making the right YouTube videos.
Understanding the act of topics in YouTube videos is one of the steps that you should not ignore because it will affect a lot about the ranking of YouTube videos. You shouldn’t be limited to the constraints of having to develop good ideas, action plans and strategies when it comes to developing the right videos because many people find it an uphill task at this stage. If you already are in possession of a good website that is optimized in good blog content, then the next thing that you just have to do is to repurpose the content into videos. It is easy to take note of blog posts that you should repurpose in this manner because you could just identify those that are already performed well. Having to do your own research in your blog posts to see those words that were able to give you good traffic, social shares and conversions will be able to give you a good place to start. There is no gambling when it comes to original content that was already accepted by the consumers because it would be one of the most engaging videos you can put out there.
In the appropriate video script would also be able to win you a good audience. It is important that since you’re ready to have the content which you intend to create, that you have the appropriate script to bring out your message. Here it is important that you notice various things which affect your video script such as the tone, video length and also calls-to-action.
The filming of the video also matters when it comes to having awesome YouTube videos. Not every cool video would need all the fancy gear and that also with a good budget, you could develop a good video having to use your phone, a cheap microphone and also natural light.